大数据在文化创意产业的应用

Reserarch on the Application of Big Data on Cultural Creative Industry

随着数据爆炸式增长,信息质量、种类和丰富性达到新的水平,'大数据'的发展日臻成熟。本文首先介绍大数据的概念及特征,其次以电视剧行业为例,提出'大数据'对文化创业创意产业的影响。大数据对电视制作思路和营销模式产生了巨大变革。

Accompanied with the explosion of data accumulation,and as the information quality,the information variety and the information richness achieving new level,the application of"Big Data"has becoming maturer.This paper firstly introduces the concept and characteristic of"Big Data",then discusses the application of"Big Data"on cultural creative industry,taking TV play industry as an example.No doubt,great reforms have been brought to the production and promotion of TV play industry,when applying"Big Data".