摘要
日本电视剧一贯以制作精良著称,始终坚持以电影制作工艺进行电视连续剧的拍摄。其剧集紧凑,敢于直面社会问题。虽已不复20世纪90年代的辉煌时段,但是日剧的电影级制作工艺、深刻尖锐的内容表达形式、独特的制播发行手段以及丰富多样的营销手段依然保证了它的超高水准,这十分值得中国电视剧行业进行学习和借鉴。
Japanese TV drama is famous for its well-made screen,suspenseful storyline and attractive plots related to social problems.In addition,Japanese TV drama adopts the film production process which helps to keep its high quality.Even though Japanese TV drama was no longer in its golden age,Chinese TV producers can still learn a lot from Japanese TV,such as its unique characteristics,production process,broadcast model and marketing measures.
作者
王文杰
刘亚雯
Wang Wenjie;Liu Yawen(School of Public Administration,University of International Business and Economics,Beijing,100029)
出处
《国际文化管理》
2016年第1期94-99,共6页
International Cultural Administration
关键词
日剧
制播模式
营销手段
Japanese TV drama
Broadcast model
Marketing measures
