微笑曲线中的价值链攀升之路——中国自主研发网络游戏“走出去”的第一个十年

The Uprising Road of Value Chain in“SmilingCurve”——China Self-developed Online Games “Going Out" in the First Ten Years

随着经济全球化的加深和互联网技术的不断崛起,越来越多的中国网络游戏企业将目光投向更为广阔的海外市场。中国自主研发网络游戏'走出去'的第一个十年大致可以分为起步期、探索期和快速发展期三个阶段,在出口额、出口产品类型、出口企业、出口地区以及出口模式五个方面均呈现出不同的特征。尽管中国自主研发网络游戏产业的全球化布局已经逐渐成形,但是基于全球价值链分工视角,仍然非常幼小和稚嫩,面临着文化折扣、惯性思维和路径依赖等一系列障碍,亟需进一步挖掘创意内容、推动研发创新、探索多元出口模式,才能实现在微笑曲线中的价值链升级。

With the continuous rise of economic globalization deepen and Internet technology,more and more Chinese online game companies will be sights on a vast overseas market.China self-developed online games"going out"in the first ten years can be roughly divided into beginning period,exploration period,and the rapid development period of three stages,in five aspects of exports,export products type,export enterprises,export and export model showed different characteristics.Although globalization layout has been formed gradually,but based on the perspective of the global value chains specialization,independent research and development of the network game industry still very young and immature,faced with cultural discount,the inertia of thinking and path dependence of a series of obstacles,need to further tap the creative content,promote the development of innovation,explore diversified export model,in order to achieve in the smile curve in the value chain upgrade.