带际发展与业态融合:长江文化产业带的战略定位与因应策略

Ribbon Development and Industrial Integration:The Strategic Positioning and Coping Strategies of Cultural Industry Belt of Yangtze River

长江流域横贯我国东中西部,交通便利、制造业发达、文化资源丰富、人文荟萃,不仅是我国辉煌灿烂文明的重要源头,而且是联通亚太、与世界文明对话的大动脉。十三五时期我国文化产业发展将呈现带际发展和业态融合的新趋势。打造'长江文化产业带'是优化我国文化产业发展空间战略布局和促进文化产业发展结构转型升级的必然。'长江文化产业带'的建设要依托长江经济带、对接'一带一路'和传承长江文明,坚持文化产业引领发展、融合发展和理性发展理念,通过加强区域协同创新,建立'战略支点',形成'点轴联动'效应,积极推动文化创意设计与相关产业融合发展。

The Yangtze River basin three regions across the country,and convenient transportation,the manufacturing industry developed,rich cultural resources,talent accumulation,it is not only an important source of brilliant civilization,also Unicom Asia-Pacific and China,it is the main artery of dialogue with the world civilization.The period of the 13 th five-year plan is an important turning point in the development of china’s culture industry,when ribbon development and industrial integration have become its new trend.Constructing the Cultural Industry Belt of Yangtze River is to optimize the spatial layout of China’s cultural industry development strategy and promote the development of cultural industry restructuring and upgrading.The Cultural Industry Belt of Yangtze Rive relies on the Yangtze River economic belt and the Silk Road and the Yangtze River civilization.Cultural industries must adhere to lead the development,integrate the development and keep the rational development.Through strengthened regional collaborative innovation,establish a'strategic pivot'to form a'point-axis'effect,and actively promote the integration development of cultural and creative design and related industries.