京郊新型城镇文化产业升级发展研究——以庞各庄为例

Research on the Upgrading and Development of Cultural Industry in Suburb Towns of Beijing:A Case Study of Pangge Zhuang

目前,北京新型城镇农业节庆活动已有一定规模,并且品牌知名度越来越高,但是由于节庆活动品牌打造思路不清晰,尚没有形成统一思路,城镇节庆活动的品牌影响力亟待提高。本文介绍了北京新型城镇文化产业发展的总体情况,并以庞各庄为例,研究指出了北京新型城镇文化产业发展的总体思路、基本原则、发展目标,以及北京新型城镇文化产业发展的重点任务和保障措施。

At present,Beijing new town agricultural festival has a certain scale,and brand awareness is more and more high,but because the festival brand construction strategy is still not clear and unified,urban festival brand influence yet needs to be improved.This paper introduces the general situation of Beijing new urban cultural industry development,and take Pangge Zhuang as an example to point out the general idea,the basic principle and the development target of Beijing new town cultural industry development,also the development priorities and safeguard measures for Beijing new town cultural industry.