影视节目对古村落旅游的影响研究——以北京灵水村为例

Influence of Films and Television Programs on the Ancient village Tourism——A Case Study of Beijing Lingshui Village

影视节目是古村落发展的重要途径。选取北京历史文化名村灵水村为例,通过扎根理论方法,对村民进行半结构化深度访谈,发现政府、旅游企业和村民三方需要建立良好的收益分配关系;古村落的特色传统文化是吸引影视节目的关键因素,需要继续深入挖掘,设计不同类型的旅游服务和产品。

Films and television programs are important way to develop the ancient village.Lingshui Village is a famous historical and cultural village in Beijing,as an example,carried out semistructured interviews toward villagers by the method of grounded theory and found that the government,tourism enterprises as well as the villagers need to establish a good relationship of income distribution;the traditional unique culture of the ancient village is a key factor to attract films and television programs,so it is needed to seek unceasingly to design different types of tourism products and services.