国家形象传播中的议程设置与仪式设置

Agenda Setting and Ceremony Setting in the Communication of National Image

本文通过对'意义场'的阐述、'参与者'的分析,在一个媒体与媒介合二为一的人人媒体时代,国家形象的海外传播需要在文化符号隐喻、符号拼接与符号识别上统筹议程设置与仪式设置,才能够形成海外信息传播的对话而不是单向度的输出,进而达到良好形象的建构,推进对外的政治、文化、经济的合作。

This paper describes the significance of'field',and'participant'analysis,in a era which everyone is media,spread the image of the country need to co-ordinate the agenda setting and the ceremony setting in the cultural symbol metaphor,symbol stitching and symbol recognition,can form the overseas dissemination of information rather than a one-way conversation the degree of output,and achieve good image construction,promote foreign political,cultural and economic cooperation.