国际视野下基于中华美学精神的当代创意设计研究

Research on Contemporary Creative Design Based on Chinese Aesthetic Spirit of International Perspective

创意设计通过'转物为心、化心于物',可以将无形的文化资源转化成有形的文化产品,可以提高传统产品的附加价值,推动中国产业结构的转型,并可进一步通过销售商品,传播文化理念和美学精神。从中华美学精神入手,把握其中与设计相关的指导思想,掌握造物的意义来源,再通过本能、行为和反思三个层次设计的搭配与协调,能够有效地在创意设计中融入中华美学精神,实现传统艺术理论和审美传统对于现代设计的指导。

Creative design by turn things for heart,heart to things intangible cultural resources can be transformed into tangible cultural products,can increase the added value of traditional products,and promote the transformation of China industrial structure,and further through the sale of goods,the dissemination of culture and aesthetic spirit of philosophy.Starting from the aesthetic spiri,grasp the guiding thought and design,grasp the creation source of meaning,and then through the three levels of collocation of instinct,behavior and reflect on the design and coordination,can effectively integrate the aesthetic spirit in the creative design,realization of the traditional art theory and aesthetic tradition for modern design guide.