摘要
由于广告在现代商品社会中发挥着重要的作用,广告的翻译就显得尤为重要。它既要讲究翻译中的对等原则,还要具备一定的翻译技巧。
Advertisement plays an important role in modern commodity society,thus the translation of advertisement cannot be ignored.Besides the translating skills,principle of reciprocity also needs carefully study.
关键词
广告翻译
对等原则
advertisement translation
principle of reciprocity
