应用型创新创业人才培养模式的探索与研究——基于汉文化创造性转化和创新性发展的销售实践

Investigation and Research on Training Pattern for Applied Innovation Talents——Based on Chinese Culture Creative Transformation and Innovative Development of Sales Practice

提升高校学生的创新创业能力,培养应用型人才是高校亟待解决的问题。文章构建了创新创业能力提升的人才培养实践教学体系,将创新创业能力的提升与汉文化产业的传播融入到市场营销专业销售实践课程当中,开拓了人才培养的思路,为高校探索创新创业人才的培养途径提供了思考。

It is an urgent problem to be solved in colleges and universities to improve the students’ ability of innovation and entrepreneurship and to cultivate the applied talents.This paper constructs to enhance the entrepreneurial capacity of innovation talent training practice teaching system,enhance the innovation ability and the Chinese culture industry spread into the marketing sales of professional practice courses and develop the ideas of talent cultivation for exploring the ways of cultivating innovative talents.