当代大学生消费行为的特点与问题探析

On Characteristics and Problems of Consumption Behavior of Contemporary College Students

在当今的大学校园中,大学生形成了一个庞大的消费群体,而不健康的消费观不仅给家庭带来了一些压力,对于学生今后的发展和其自身价值观的确立都具有不利的影响。通过对大学生消费特点、现状分析,提出大学生消费观中的问题所在,并提出学校应该加强对学生消费观的教育等措施,引导大学生向着正确的消费观前行。

In today’s university campuses,college students have formed a huge consumer group.Unhealthy consumption concept not only brings some pressure to families,but also has a negative impact on students’future development and the establishment of their own values.Through the analysis of the characteristics and current situation of college students’consumption,this paper puts forward the problems in college students’consumption outlook,and points out that schools should strengthen the education of students’consumption outlook,so as to guide college students to move forward towards a correct consumption outlook.