“非典”一词心理意义的跨地区比较——对京、沪、穗、港、台大学生的调查

A Cross-regional Comparison of the Psychological Meanings of "SARS"——An AGA Study on College Undergraduatesin Beijing, Shanghai, Guangzhou, Hong Kong & Taiwan

本研究比较“非典”一词对京、沪、穗、港、台地区华人大学生的心理意义。研究采用“联想组合分析法”,于2003年5月下旬采集了五地520名本科生对“非典”所做的限时自由联想,并归类总结分析。结果发现,对“非典”的语义联想有以下几类:“疾病”、“人”、“地区”、“信息与政府行为”、“主观反应”、“防治措施”、“影响”、“其他”。五地受试在不同类的得分差异有显著性;在每类中各子类得分的差异也有显著性。文章讨论了“非典”在各地的心理意义特征与疫情阶段以及社群特点的联系。

This study investigated the psychological meanings of 'SARS' among 520 college undergraduates from Beijing, Shanghai, Guangzhou, Hong Kong and Taiwan. The Associative Group Analysis method was adopted to collect and analyze free-association data in late May, 2003. Results show that the words and phrases associated with 'SARS' fall into 7 major categories: 'disease', 'people', 'place', 'information and government management', 'subjective reaction','prevention, control and treatment',and'consequences'. The scores of the five regions on these 7 types are significantly different; those on the subcatego-ries of each type are also significantly different. The differences are discussed in relation to the SARS situation of the time and characteristics of the communities.