论隐私图章在各国网络隐私权保护中的应用及对我国的借鉴

The Applications of Privacy Seals in Different Countries'Net Privacy Protection and The Influence on China

网上消费者的私人隐私的不正当使用严重制约了电子商务的发展,隐私图章的出现在一定程度上缓解了网站与消费者之间的信用危机。本文从隐私图章的产生背景出发,对隐私图章的性质进行了概述,并在此基础上介绍了隐私图章在网络隐私保护中的应用。随后,根据各国发起隐私图章运动所采用的不同方法分类介绍了各国隐私图章应用的实例。最后结合我国实际提出在我国开展隐私图章运动的可行性建议。

The abuse of net consumers' private information has severely restricted the development of e-commerce. The appearance of privacy seal has suspended the trust crisis between nets and consumers at some extent. In this paper, the author summarizes the privacy seal firstly, and then introduces the applications of it in the processes of e-commerce. Subsequently, the author gives some examples of privacy seals in different countries. Finally, with our country' s practice, the author proposes a practicable suggestion on how to develop privacy seal in China.