摘要
分析新零售产生的背景,提出通过场景构建,借助黑科技推动新零售发展的技术驱动因素,分析相关技术的应用及实现方式,以7fresh典型案例来阐述其具体应用,可以为企业新零售模式的转型提供借鉴作用。
This paper analyzes the background for the rise of the new retail industry,proposes the technological drivers behind it through scenario construction,studies the application and implementation of related technologies,and illustrates its specific application in connection with the typical case of 7 fresh,which can be of referential value for enterprises during their transformation toward the new retail mode.
作者
赵礼强
常芮
Zhao Liqiang;Chang Rui(School of Economics&Management,Shenyang Aerospace University,Shenyang 110136,China)
出处
《物流技术》
2019年第2期1-4,共4页
Logistics Technology
基金
教育部人文社科规划基金(17YJA630139)
辽宁省教育厅人文社科重点项目(L201706)
