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关于顾客满意度指数的若干问题研究 被引量:46

Some aspects of customer satisfaction index
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摘要 The customer satisfaction index has great importance in ecomomic life.This article is mainly concerned with following three aspects:the first is the constructon and development of customer satisfaction index model in different countries;the second is the comparation of two kinds of model estimation method;and the third is the sampling plan of customer satisfaction index and corresponding computation of the index.Then the author gives some advice on the construction of China customer satisfaction index. The customer satisfaction index has great importance in ecomomic life.This article is mainly concerned with following three aspects:the first is the constructon and development of customer satisfaction index model in different countries;the second is the comparation of two kinds of model estimation method;and the third is the sampling plan of customer satisfaction index and corresponding computation of the index.Then the author gives some advice on the construction of China customer satisfaction index.
作者 梁燕
出处 《统计研究》 CSSCI 北大核心 2003年第11期52-56,共5页 Statistical Research
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