论“特许经营”在重庆旅行社发展中的应用

Analysis on Application of Privileged Management in Travel Agency in Chongqing

通过对特许经营特点和作用的介绍,通过分析重庆旅行社特许经营实践,以及对旅行社特许经营特点的探讨,找出特许经营在旅行社发展中的应用规律。

The industry of tourism has come into a new fast developing stage since 1980s all over the world. The competition among enterprises of tourism have sped up by and by. All the big enterprises of tourism are enhancing their own competitive strength and developing markets by way of privileged management. This paper tries to find the applying regulations of privileged management in travel agency by introducing the features and effects of privileged management and the analysis and discussion about privileged management in Chongqing travel agency.