经济欠发达地区旅游启动模式研究——以四川华蓥市旅游发展为例

A Study on Tourism Start-up Models for Under-developed Regions ——Taking Huaying City, Sichuan Province as an Example

经济欠发达地区优先发展旅游,已经成为共识。在分析经济欠发达地区发展旅游的双重压力基础上,结合四川华蓥市旅游的启动发展,提出了经济欠发达地区旅游启动的四种模式,并对其旅游产业地位、旅游投融资和旅游市场营销问题进行了讨论。

It is both logical and beneficial to give priority to the development of tourism in under-developed areas.Based on the two pressures in tourist development of under-developed areas, this paper analyses what has been done in the Huaying Mountain to establish the city′s tourist industry and describes four start-up models. It has discussed the position of the tourist Industry in general, the investment of tourist development and some problems related to the marketing of tourism.