皖江地区农业文化遗产的旅游开发研究

Research on the Tourism Development on Wanjiang regions' Agricultural Heritage

农业文化遗产的旅游开发对皖江地区的农业文化遗产保护和经济发展有重要意义。皖江地区农业文化遗产资源具有多样性和复合性、部分处于活态、地域文化交流明显等特点;具有"鱼米之乡"的品牌形象、一定的旅游开发基础、良好的外部环境等开发优势。开发时需要遵循农旅联动开发、保护与开发并重、突出特色的旅游开发原则。重点发展文化游、民俗游、景观游、养生游和体验游。遗产的旅游开发需要制定保护与开发规划;挖掘整理农业文化遗产,改善开发措施;注重特色项目打造;拓宽融资渠道,改善基础设施;重视营销推广;与教育衔接等。

The development of agricultural heritage tourism is of great significance to the cultural protection and economic development of Wanjiang regions.The characteristics of Wanjiang agricultural cultural heritage tourism resources are mainly reflected in the following aspects:rich agricultural,relative concentrated,obvious regional cultural exchange and diverse agricultural cultural heritage.It has the development advantages of“brand of fish and rice”,tourism development foundation and good external environment.It is necessary to follow the principle of tourism development that combines the development of agriculture and tourism,protection and sustainable development,to focus on the development of cultural tours,folklore tours,landscape tours,health tourism and experience tours.It is necessary to formulate protection and development plans,to excavate and reorganize agricultural cultural heritage,to improve development measures,to focus on the creation of special projects,to broaden the channels for financing,to improve infrastructure,to pay attention to the marketing and to connect with education.