公立医院竞争战略的选择与实施——以江苏省人民医院分析为例

Selection and Implementation of Competitive Strategy of Public Hospital——Take the Analysis of RM Hospital in Jiangsu Province as an Example

该文通过SWOT分析法,对江苏省人民医院的竞争优势、劣势进行分析,从而得出医院应实施差异化的竞争战略的结论,并对差异化战略的实施提出了几点措施。

This paper analyzes the strengths and weaknesses of Jiangsu Province hospital according to the SWOT analysis method.The conclusion of the differentiation strategy that the hospital should implement has been obtained.Some measures for implementing that strategy have been put forward.