“打造京津冀武术节事品牌”的策略实践与思辨

Strategy,Practice and Speculation of "Creating the Brand of BeijingTianjin-Hebei Wushu Festival"

京津冀协同创新发展是当今社会备受关注的一个热点,推进京津冀协同发展是国家战略层面的任务。因此,这是京津冀武术发展难得的一个契机,打造京津冀武术节事品牌是促进三地武术协同创新发展的良好举措。文章在京津冀协同发展的环境下,通过了解京津冀武术的发展现状,探讨了在历史与当今的有利条件下如何利用现实基础资源打造京津冀武术节事品牌。

Expanding of metropolitan region of Beijing, Tianjin and Hebei province(B-T-H) is important national decision and promoting of its development became a major national strategy. Thus, this is a rare opportunity for developing Chinese Wushu in area of Beijing, Tianjin and Hebei province. Chinese Wushu events and its administration in B-T-H area already created a phenomena that is a good decision in seeking advanced establishment and development of Wushu in each of the three parts. This thesis undergoes understanding of current state of B-T-H development in this environment. And through this can inquire about how to use current basic resources to create a phenomenon of Wushu events in B-T-H area under the beneficial factors in the past and the present.