“一带一路”背景下新时代武山武术文化传播探析

The Spread of Wushu Culture in the New Era under the Background of "The Belt and The Road"

在'一带一路'背景下,民族传统体育文化的国际化传播,为武山武术文化的传播带来了新机遇、新挑战、新载体。从'增强文化自信,提升文化实力;构建学术体系,开发文化产品;优化传播体系,打开国际通道'的视角,来探析武山武术文化的传播路径,探寻武山武术文化的传播策略,提供武山武术文化的传播思路。

Under the background of 'The Belt and The Road', the internationalization of national traditional sports culture has brought new opportunities, new challenges and new carriers for the spread of Wushu Culture in Wushan. From the perspective of 'enhancing cultural self-confidence, enhancing cultural strength, constructing academic system, developing cultural products,optimizing communication system and opening up international channels', this paper explores the communication path of Wushan Wushu culture, explores the communication strategy of Wushan Wushu culture, and provides the communication ideas of Wushan Wushu culture.