摘要
武术赛事能促进经济社会文化发展,浙江武术赛事品牌化建设需要的背景下,浙江省武术赛事主要存在着办赛质量与水平不高、赛事资源品牌价值的开发力度不够、专门的赛事品牌管理机构尚未成立等问题基础上,提出了开发赛事品牌的核心价值,促进公众参与率、增强赛事与媒体融合深度,提高赛事知名度、建立专业化的赛事品牌团队,扩大赛事产业化等三个策略,为浙江省武术赛事品牌建设成效提出决策参考。
Wushu events can promote economic, social and cultural development, Zhejiang Wushu event branding needs under the background, On the basis of the low quality and level of the competitions, the insufficient development of the brand value of the event resources, and the fact that the special event brand management agency has not yet been established, the core value of the development of the tournament brand has been proposed. The research shows that three strategies is to put forward decision-making references for the effectiveness of brand building in Zhejiang martial arts events, that is to promote public participation rate, to enhance the depth of competition and media integration, to increase the popularity of the event, to establish a professional event brand team, to expand the industrialization of the event.
作者
方星
文静
何执渝
Fang Xing;Wen Jing;He Zhiyu;School of Physical Education and Health, Hangzhou Normal University
出处
《武术研究》
2019年第6期64-65,87,共3页
Wushu Studies
基金
浙江省辖市体育现代化评价指标体系的构建研究(2018年度浙江省体育局课题)
关键词
武术赛事
品牌建设
策略
Wushu event
Brand building
Strategy