CIAS:一个客户智能分析数据挖掘平台

CIAS: A Data Mining Platform for Customer Intelligent Analysis

CIAS是将数据挖掘技术应用在CRM领域而开发的一个客户智能分析平台 .它将数据挖掘划分为三个层次 :算法层、商业逻辑层、行业应用层 ,构建了一种新型的数据挖掘系统体系结构 .CIAS的商业逻辑层包括交叉销售、客户响应、客户细分、客户流失、客户利润 ,五个商业模型 .通过在商业模型和挖掘算法之间建立映射 ,CIAS使得用户直接利用商业模型解决问题 ,而不是面对复杂的算法 ,从而提供友好、易用的数据挖掘应用环境 .

A Customer Intelligent Anylysis Platform, called CIAS, is introduced which applying data mining technology to CRM area. CIAS constructs a novel data mining system architecture which divides data mining into three levels: algorithms,business rules,industry application. The business rules level of CIAS consists of five kinds of business models: cross selling, customer responsibility, customer segmentation, customer churn, customer profitability. By mapping between business models and algorithms, CIAS makes users directly use business models solving detail problems, not complexity data mining algorithms, so provides a friendly and easily use data mining application environment.