摘要
文章深刻分析了我国投资基金目前“营销危机”的根源;阐明了投资基金进入市场营销时代的紧迫性;提出了适合国情的科学的基金市场营销战略、灵活善变而又稳妥可靠的市场营销策略。
The article is deeply to analyze the current cause of the marketingcrisis of investment fund. The article has tried to expound that the investmentfund should urgently enter the marketing ages. The article bring upped the science' s marketing stratagem of investment fund which is suitable for thesituation of nation. The marketing strategy is flexible and secure. The author made some suggestion that how to strongly expand the way and the network of investment fund marketing.
出处
《首都经济贸易大学学报》
2003年第6期35-38,共4页
Journal of Capital University of Economics and Business
关键词
投资基金
市场营销
营销战略
营销策略
investment fund
marketing
the marketing stratagem
the marketing strategy
