扩招形势下高校招生宣传工作初探

A Preliminary Study of the Work of College Admission Publicity in the Situation of Expanded Enrollment

探讨了扩招形势下学校招生宣传工作的内容、原则和途径 ,以期增强高校招生宣传工作的有效性 ,提高招生质量。

An explorative discussion is made of the tasks, principles, and approaches to college admission publicity in the situation of expanded enrollment, in the hope of increasing the effectiveness of the work of college admission publicity and improving enrollment quality.