后现代广告中符号意义的延伸

About the Prolongation of Signs in Post-Modern Advertisements

本文论述了作为社会文化反映的广告与后现代主义的联系,以及后现代广告在表现内容和表现形式上符号学的运用及其意义的延伸,提出了后现代广告不只是广告,更是消费时代的艺术的观点。

This article talks about the connection between post-modernism and advertisements that reflect social cultures as well as the prolongation and application of semeiology which is exhibited in both forms and contents by post-modern advertisements.The author brings up that post-modern advertisements are more than advertisements;they are artistic opinions of consumption times.