品牌服饰专卖店体验性设计研究

The Research on Branded Casual Wear Franchised Store Experiential Design

服饰品牌专卖店体验性设计是在体验经济飞速发展的时代背景下做出的一种战略选择,从而满足消费者日益高涨的体验需求,在激烈的市场竞争中用体验性设计获得差异化竞争优势,并获得较高的经济价值。休闲服饰品牌专卖店进行体验性设计的目的是使品牌旗下的产品包含体验元素,或将品牌专卖店的所有提供物——有形产品、服务产品以及购物环境等转化为体验。

Under the backdrop of experiencing economy, it is a kind of strategic choice for the fashion branded franchised store to carry on the experiential design. It can meet the customers’ experience demands and win the advantage of differentiated competition and then achieve higher economic worth. The purpose of experiencing design is to make product of the branded casual wear contain experience factors or turn the offering of the branded casual wear franchised store, such as tangible product, service and shopping environment, into experience at all.