市场营销专业英语的教学方法初探

On the Exploration of New Teaching Approaches to the Specialized English for Marketing

在经济一体化的今天,市场营销专业英语的学习对于高职营销专业的学生来说是十分重要的。学生经过了一段时间基础英语的学习,又掌握了一定的本专业基础知识,在这样的条件下,如何进行专业英语的教学呢?笔者在具体的教学实践中进行了一些粗浅的探索和尝试,探讨营销专业英语的教学方法。

With the development of the economic integration,specialized English for marketing has become really important for the students of the major of marketing in the higher vocational education. After a period of study of general English and basic grasp of certain professional knowledge,the students will encounter the problem of how to start the study of specialized English for marketing. The paper introduces several teaching methods about specialized English for marketing. They include adopting multi-media,interactive teaching methods and paying attention to writing and translating skills.