浅谈汽车4S店中汽车销售顾问综合素质的重要性

On the Importance of the Comprehensive Quality of the Sales Representatives in 4S Franchised Store

我国汽车销售顾问在4S店服务中占有重要的地位,因此,不断提高服务质量,要求汽车销售顾问的综合素质需要加强。本文针对汽车销售顾问在服务过程中职业素质、政治素质和业务素质等方面的重要性进行了初步探讨。

Automobile sales representatives play an important role in the service of 4S franchised store.Therefore,high service quality needs the sales representative to improve their comprehensive quality.This paper discusses the importance of professional quality,political quality and business quality of sales representatives.