广西壮锦图案在包装设计中的开发应用研究

The Use of Guangxi Zhuang Brocade Patterns in Packaging Design

图案设计是一种创造性活动,其形式感以精美造型、合理布局、色彩绚丽应用于各种艺术设计活动中。图案设计取材于自然物象,通过描绘形式作为渠道,使其变化、发展、更新,在生活各个领域中得到应用。壮锦图案历经壮族文化沉淀,其构成丰富多彩,变化万千,绚丽辉煌的文化因素是我们设计师的智慧宝库。在现代包装设计中对壮锦图案的运用不仅仅是借用它传统的图形纹样,更重要的是通过这些图案找到传统与现代的关联点,让壮锦图案在现代的包装设计中获得再次运用和发展。

With distinctive features of delicate modeling, reasonable layout and brilliant coloring, graphic design has become a creative artistic activity applied in various fields. The material of graphic design originates from natural phenomena or images, which is innovated and mapped into the artistic forms through the channel of depicting. Zhuang brocade pattern, with rich cultural sedimentation, is an intellectual treasure-house for designers. The use of Zhuang brocade patterns in packaging design is not only a borrowing of the artistic patterns, but also a formation of links between the modernness and tradition, which in turn revives the development of Zhuang brocade itself.