摘要
《网络营销》是电子商务的核心课程,针对当前高职网络营销课程教学中存在的问题,探索高职网络营销课程教学模式的改革方法,以工作任务实战为主线,从岗位需求、课程设计、校企合作项目、以赛促学、课程考核等方面进行系列改革,制定并实施'教学做一体'的教学模式改革方案。
Internet marketing is the core course for the major of electronic commerce. This article explores existing problems in the teaching of internet marketing and proposes reforms in the teaching pattern. Reforms are based on real-job practice and carried out in aspects like post demands, course designing, school-enterprise cooperation, promoting study with contests, course evaluation. The reform program aims to devise and implement a teaching pattern integrating teaching, learning and practicing.
出处
《外语艺术教育研究》
2016年第3期34-38,共5页
Educational Research on Foreign Languages and Arts
基金
广东省外语艺术职业学院2015年度青年课题“校企合作创新模式改革——大学生‘私人订制’微信公众平台创业实践”(2015QN12)
关键词
探索
网络营销
教学模式
exploration
internet marketing
teaching pattern
