区域性电子商务平台创新模式研究——以温州为实例

Research on the Innovative Model of Regional E-commerce Platform —— A Case of Wenzhou

基于温州电子商务产业链布局情况,结合现有第三方电子商务平台发展现状,提出构建区域性网络交易平台和开发区域产品二维码集成服务的架构,借助现有信息技术提升温州产品的质量和信誉体系,加速温州"电商换市"步伐,推动传统产业转型升级.

Based on Wenzhou e-commerce industry chain, combined with the development status of existing third-party e-commerce platform, the framework to establish regional online tradeplatform and develop regional products two-dimension code integration services is raised in this paper. By means of the existing information technology, the quality and reputation of Made-in-Wenzhou is enhanced, the step of 'e-commerce market for traditional market' is accelerated and the pace of traditional industry transformation and upgrading is promoted.