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对开拓俄罗斯市场的几点思考

On Opening up the Russian Market
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摘要 俄罗斯市场潜力大,辐射力强,需求层次多,市场发育尚属于初级阶段,延边应建立营销网络,开发冷门项目,开展多边贸易,建立高效的机制和运作体系,开拓俄罗斯市场。 Since Russian market at its early development stage has great market potential, multi-level consumer needs and close relation with the eastern European countries, it is right time for the businessmen in Yanbian to open up the Russian market by taking effective measures as followings: establishing marketing networks, developing dark horse programs, promoting multilateral trade and establishing efficient development mechanism and operating system.
作者 张熙奀
出处 《延边大学学报(社会科学版)》 2003年第4期29-31,共3页 Journal of Yanbian University:Social Science Edition
关键词 俄罗斯市场 互补性 措施 Russian market complementarity measures
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