摘要
本文基于中国入世后市场环境的变化及国际企业绩效评价发展的新趋势,对入世后我国企业营销绩效评价操作中的有关问题进行了分析和探讨。本文的观点对我国企业建立科学的营销业绩评价系统具有参考意义。
Based on the discussion of the changed market environment after China ' s access into WTO and new trend of development of international assessment of performance,this paper analyses and discusses relevant subjects in assessment of promotion and sales performance of Chinese enterprises.The viewpoint of this paper provides reference for Chinese enterprises to establish scientific assessment system.
出处
《北京理工大学学报(社会科学版)》
2003年第3期53-54,58,共3页
Journal of Beijing Institute of Technology:Social Sciences Edition
基金
国家自然科学基金资助项目:"中国加入WTO以后的企业营销绩效评价"的阶段研究成果
项目资助编号:70141035。