打造辽宁高校期刊品牌的思考

Ideas for creating journal trademark of universities and colleges in Liaoning

21世纪,世界已进入品牌竞争的时代,品牌竞争将成为一种重要的竞争方式,而辽宁高校期刊却缺乏应有的竞争力,缺乏品牌竞争的意识及行为,因此,辽宁高校期刊呼唤品牌。建立辽宁高校期刊品牌的关键,在于高校期刊编辑工作者改变传统的思维方式,组织积极有效的策划。文章就学报定位策划、栏目及组稿策划等问题进行了探讨。

In 21century,we are confronting a period of competition,so competition of trademark will be an important way.There is lack of consciousness and action in competition on journals of universities in Liaoning province.Therefore,o change traditional mode of thinking and organizing effective plan.This paper discusses the questions on how to make plans in orientation and organiting manuscripts.