中国汽车品牌名牌化塑造的系统策略

Systematic Strategy for Molding The Name Brand for Chinese Cars

文章在名牌概念内涵分析的基础上,从以下八个方面就如何塑造世界级汽车名牌进行了阐述:名牌策略、市场策略、科技策略、文化策略、规模策略、广告策略、运营策略、营销策略。

On the analytical basis of the implication of name brand, this paper describes how to mold world - class name brand from eight points: name brand strategy, market strategy, science and technology strategy, culture strategy, ad strategy, operation strategy and marketing strategy.