历史文化名城旅游环境质量评价及优化对策——以甘肃省天水市为例

Quality evaluation and optimizing countermeasures on tourism environment of historical and cultural cities ——A case study of Tianshui City in Gansu Province

历史文化名城以其丰厚的历史文化积淀及其深刻内涵,强烈吸引着众多旅游者.保持良好的旅游环境是历史文化名城旅游持续发展的重要保障.从影响旅游环境质量评价因素间相互作用的复杂性和不同旅游者感官的差异性出发,采用模糊综合评价方法,以历史文化名城天水市为例,对其旅游环境质量进行了定量评价.在此基础上,提出了优化天水市旅游环境的对策.

Because of its abundant historical culture accumulation and profound connotation,historical and cultural cities attract plenty of tourists.Keeping a nice tourism environment is an important factor for historical famous cities' sustainable developing.For the complexity of mutual function between factors influencing tourism environment and the otherness of sense of deferent tourism,adopting fuzzy synthetical evaluation method,taking Tianshui City as an example,this article gives a quantitative evaluation on tourism environment of Tianshui.Based on the evaluation,some countermeasures to optimize the tourism environment of Tianshui are put forward.