基于实例的企业形象认知度研究

A Case Study on Corporate Identity Cognition

企业形象认知度的研究,是对企业所处的环境以及内外部对企业认知程度的调研,是进行企业形象设计的第一步。文中结合实际案例,着重就企业形象认知度研究的调查方法、调查对象、调查内容进行了详细的阐述,并分析了调研结果,为企业形象认知度研究提供了科学的参考方法。

Corporate identity cognition study is the investigation and research on the position and social cognition of enterprise, and is the first step for corporate identity design. Taken a case study for example, this paper discussed the investigation approaches, objects and contents in detail, analyzed the research results and provided a scientific method for corporate identity cognition study.