上海市体育彩票市场环境与营销策略研究

A Study on the Sports Lottery Market in Shanghai and the Marketing Tactics

采用文献资料法分析了上海体育彩票的市场环境和发展现状,并提出相应的市场营销及发展对策。

Sports lottery emerged with the development of market economy and social progress. Itprovides fund for sports and public welfare. The authors analyse the sports lottery market in Shanghai,discuss the present situation and put forward suggestions for the development of sports lottery in Shanghai.