竞合模式:粤西与海南旅游发展的新思路

Cooperation Competition Model: A New Way of the Tourism Development between West Guangdong and Hainan Province

以湛江、茂名、阳江三市为一级核心的粤西沿海旅游区与海南旅游区的主导旅游资源相似且地域临近,存在竞争关系。分析了粤西、海南实施竞合模式所具有的条件,并利用"竞合模式"探讨了粤西沿海旅游区和海南旅游区的竞争与合作关系,以建立粤西-海南旅游体系为目标,提出了合作战略,以期增强整体的竞争实力,促进旅游业的发展。

There was a competing relation between the tourism district of West Guangdong and Hainan Province.How to develop the tourism together?The author analyzed the conditions in order to take the cooperationcompetition model into reality and found the tourism system,also discussed the strategies which should be taken by the tourism enterprises of West Guangdong and Hainan Province.