摘要
分析了青少年旅游市场开发的可行性,在了解青少年学生消费心理及行为特征的基础上,有针对性地提出了青少年学生旅游市场的营销策略,从而突破我国原有的以观光产品为主的旅游产品类型,推进我国旅游业的可持续发展。
The author analyzed the exploiture feasibility of youth students tourist market,and based on it to find out the consuption psychology and behavior characteristics of youth students,and put forward the strategies of youth students tourist marketing in order to break through the original sightseeing product category and propel the sustainable development of chinese tourism.
出处
《资源开发与市场》
CAS
2003年第6期422-424,共3页
Resource Development & Market
