携手“成功” 再造辉煌——“湘酒鬼”董事长刘虹访谈录

Unity to Success and New Glory——Interview to Board Chairman of Xiangjiugui Co.Ltd.LIU Hong

历经艰难改制,“酒鬼”浴火重生。人们再度关注“酒鬼”。改制后的“酒鬼”近来重启市场,在北京、长沙、广东等地掀起热销风暴,其势头之猛揭示出“酒鬼”再展宏图的巨大希望。历经一年艰难改制,“酒鬼”已在体制上彻底实现变革。通过成功改制、资产重组以及优化资源的全新配置,“酒鬼”已经成为一个无论资产状况还是发展基础都已具备相当竞争优势的企业。振兴酒业湘军,“酒鬼”责无旁贷将要肩负起龙头领军的示范作用。“酒鬼”今后的发展基础:首先,在科学制定“湘酒鬼”发展战略构想的基础上,形成一套完善的法人治理结构。第二,充分挖掘和广泛传播“酒鬼”酒的深厚文化底蕴及其丰富品牌内涵,使“酒鬼”的品牌价值和文化感召力深入人心;第三,系统总结和全面提升“酒鬼”酒的风格特色及其质量品位,以一流的产品品质风范赢得并且确立其文化名酒引领者的至尊地位。这是构筑“酒鬼”现代化营销网络平台、实现“湘酒鬼”未来腾飞发展的三大支柱,缺一不可。(小雨)

Jiugui ”Group had got away from the plight through serial system reform.The enterprise provoked people's interest again.After the system reform in the enterprise,it had rapidly raised best selling storm in Beijing,Changsha and Guangdong etc.Such phe-nomena suggested the successful development of“Jiugui ”Group.The system reform had thoroughly rebuilt a new enterprise.Through system reform,capital reorganization and resources optimization,the enterprise had become a giant of strong market competitiveness whatever in enterprise assets or in reserves for later development.Undoubtedly,“Jiugui ”Group is a successful example to liquor-mak-ing enterprises in Hu'nan province for reference.In the future,“Jiugui ”Group would make greater achievement for the following rea-sons:firstly,“Jiugui ”Group,based on scientific strategic development planning,had established a set of reasonable corporation man-agement system;secondly,the profound cultural background and the brand values were fully exploited,as a result,the brand value and cultural influence of“Jiugui ”Liquor had been greatly improved;thirdly,systemic summarization of the styles and quality of“Ji-ugui ”Liquor could ensure the enterprise keeping its leading role in liquor-making industry.The above three aspects are indispensable to healthy development and establishment of modern marketing network of the enterprise.(Tran.by YUE Yang)