“双轮”以创新思维再造辉煌

Innovative Concepts to Recreate Glory of “Shuanglun”Group

“双轮”集团总裁刘俊卿的创新思维概括起来,有以下几个方面:“辩证看‘非典’,另眼寻商机”,开发“新生代”保健白酒,拓展市场;开展“营销渠道革命”,引导消费潮流;树立诚信理念,夯实可持续发展的坚实基础;抓住机遇,迅速发展,迎接国际挑战;加快体制改革,蓄积人才资源,再造企业辉煌。(小雨)

The innovative concepts of LIU Jun-qing(general director of“Shuanglun”Group)were summed up as follows :dialectical treatment of SARS epidemic and active pursuit of commercial opportunities by developing new health liquors to expand market;prac-tice of“Marketing Channel Revolution”to lead consumption stream;building up good faith belief to create solid base for sustainable development of the enterprise;getting hold of opportunities to meet international challenges and rapid enterprise development on the other hand;economic system reformation and human resources storage to recreate the glory of“Shuang'gou”Group.(Tran.by YUE Yang)