电子商务中消费者权益保护的经济分析

The Economic Analysis of Consumer Rights and Interests Protection in E-commerce

在电子商务环境下 ,经营者和消费者的信息不对称尤其严重 ,这使得电子商务中的消费者权益保护问题更为突出。采用不完全信息的动态博弈模型对电子商务中的消费者权益保护问题进行深入的分析 ,同时 ,为了减少电子商务中经营者和消费者之间的信息不对称 ,以维护电子商务中消费者的权益 。

In e-commerce, information asymmetry between operators and consumers causes a more serious problem of consumer rights and interests protection. Through signaling games of incomplete information, the problem of consumer rights and interests protection in e-commerce is analyzed deeply.In order to reducing information asymmetry between operators and consumers in commerce and to protect consumer rights and interests in e-commerce,some corresponding measurements must be formulated.