摘要
在市场成熟化、消费理性化的时代 ,要使产品好卖、定单应接不暇 ,就必须在产品策略中导入4C ,由 4C对产品进行导向 ,也就是将 4C贯穿于产品从创意到开发直至到最后使用的整个过程和各个环节中。
In an age of market maturation and rational consumption, to make good sales and attract orders, the company must introduce the principle of 4Cs in product strategy. This means that the 4Cs should be applied into the whole product development process and all links, from the concept creation to the development of the product, and even going on to the usage stage.
出处
《商业研究》
北大核心
2004年第2期98-100,共3页
Commercial Research
