我国商业银行的营销现状透视及对策探讨

A Perspective of the Marketing Status Quo of China's Commercial Banks

随着我国加入WTO,银行业将面临激烈而残酷的竞争,“营销”作为竞争的新策略正受到商业银行的重视,并逐渐渗透到经营活动中。但就目前来看,我国商业银行市场营销中存在着不少的问题,分析这些问题,提出相应的市场营销的对策建议,有利于增强我国商业银行的市场竞争实力。

With China's entry into the WTO, the bank industry is meeting a severe and cruel competition. As a new strategy for competing, marketing is gaining more and more attention from the commercial banks, being gradually adopted in business. But so far, there have appeared many problems in the market of the Chinese commercial banks. Analyzing these problems and strategically making suggestions on marketing will be conducive to the reinforcement of the Chinese commercial banks in the competition.