关于电子商务本科专业建设的几点思考

Thoughts on Developing a 4-year E-Commerce Program

从国际、国内电子商务专业的产生和发展入手,提出办出特色和加强实践是电子商务本科专业建设的关键问题。根据厦门市人才需求结构和人才层次定位,提出鹭江职业大学电子商务专业应定位在培养国际贸易实务与电子商务创新紧密结合的应用型人才上,要全方位建立以多种教学实践内容与实验组织方式为坐标轴的电子商务实践教学体系。

This paper started with an introduction of domestic and international E-Commerce Programs followed by suggestions of creative international commerce business operations in teaching and hands-on practice for qualified professionals.