南京地区秋冬季男装销售实案研究

Men's Wear Marketing in Nanjing City in Autumn and Winter

本文引入相关气候背景介绍 ,对B品牌在南京地区的秋冬季销售数据进行分析 ,从中寻求气候、节假日等因素对服装销售的影响关系 ,并就此对所应采取的营销策略进行探讨。

The article shows how climate and holiday affect the men's wear selling in autumn and winter after introducing some climate background of China, and then discusses the related marketing tactic.