浅谈图书馆信息服务市场营销

Talking about the Marketing of Library's Information Service

论述了信息服务市场营销是充分开发和利用图书馆信息资源的重要途径,分析和探讨了图书馆信息服务市场营销的几个关键环节,包括前期准备工作、营销策略的制定、营销中应注意的几个问题等。

This paper discusses on that the marketing of information service is an important way to make full development and utilization of library's information resources, and analyzes on and probes into some key links of the marketing of library's information service including the first- phase preparation, the determination of marketing strategy, and several matters needing attention in the marketing.