EMAIL营销——促进电子商务发展的一种主要手段

发展电子商务已成为不争的事实。Email营销作为一种主要的网络营销手段 ,在迅速发展的同时 ,也有力地促进了电子商务的发展。本文论述了Email营销对电子商务发展的促进作用及其基本思想 。

Email marketing has become an important means for e commerce.This paper discusses the significance of email marketing to e commerce,its principles and puts forward the author's opinion on the problems of email marketing and their solution.